Real Estate Economic Model WHO IS GOAL SETTING TODAY?Agent* First Last Agent Email* CoachSelect your coachAli AndersenStephen BeardSteve BringuelMy coach isn't listed.YOUR INCOME GOALNet Income Target*Average Commission Amount*Operating Expenses*Should include cap paid to KW, board dues, coaching, marketing expenses, technologies, supplies, rent, phone, car, insurance, etc. Assume 30% of your commission goal.Cost of Sale*Cost of Sale = Showing Agent Salary or Buyer’s Agent Split. Most new agents will not have these expenses. TOTAL GCITOTAL UNITS SOLDHOW YOU WILL GET THERESell Side*Please enter a number from 0 to 100.What percentage of your business is listings?Buy Side*Please enter a number from 0 to 100.What percent of your business is buyers?Total Seller Listings SoldTotal Buyer ClosingsSold Conversion Rate (%)*Please enter a number from 0 to 100.Of the listing agreements that you get signed, what percentage of those close?Buyer Conversion Rate (%)*Please enter a number from 0 to 100.Of the Buyer’s Representation Agreements that you get signed, how many of those lead to a closing?Total Seller Listings NeededTotal Buyer Agreements NeededListing Appointment Conversion Rate (%)*Please enter a number from 0 to 100.What percentage of the listing appointments that you go on, sign a listing agreement?Buyer Appointment Conversion Rate (%)*Please enter a number from 0 to 100.What percentage of the people you engage will sign a Buyer’s Representation Agreement? HERE'S WHAT IT WILL TAKETOTAL SELLER APPOINTMENTS NEEDEDTOTAL BUYER APPOINTMENTS NEEDEDCREATE YOUR DATABASEMET: What percentage of your business would you like to be based on referrals and people you meet face-to-face? Marketing efforts might include events, open houses, kid’s school, etc. NOT-MET: What percentage of your business would you like to be based on new people. Marketing efforts might include geographic farming or internet leads. The goal is to move people from “not met” to “met” as soon as possible. "Met" vs. "Not Met" Marketing Mix*100% Met / 0% Not Met75% Met / 25% Not Met50% Met / 50% Not Met25% Met / 75% Not Met0% Met / 100% Not MetWhere will you focus your marketing efforts? On people you know – or people you don’t know yet? Required number of "mets"This is the number of people you have met that you are actively marketing to in order to stay top-of-mind with them.Required number of "not-mets"This is the number of people you have not met in your database – to whom you have added to your 36-touch marketing campaign.HiddenNot Met Result
